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The Importance of Branding

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The Importance of Branding What is Branding? Branding involves every aspect of a customer's experience with your business. The foundation of your brand is your logo. Your website, social media platforms, staff uniforms, company vehicles and all of your promotional materials and advertising should integrate your logo and thus communicate your brand. In short, branding refers to your customers perception when they hear, see or think about your company name, service or product. What importance does Branding hold towards your Business? Branding is what makes your business stand out from the rest of your competitors. Branding is a crucial element towards your success. The following are the top 5 reasons why should take time to develop your Brand: Branding promotes recognition  - One of the results of effective branding is that it can promote recognition for your business. If your brand is consistent and easily recognisable, then your business
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Can Augmented Reality Breathe New Life into Banner Ads? via GIPHY Companies want to use Augmented Reality (AR) to increase engagement with digital ads and use this technology to make them great again. What is AR Augmented Reality is a technology that superimposes a computer generated image on a user's view of the real world, thus providing a composite view. What is the aim of having AR in digital advertising The primary aim and value of AR in digital advertising is that it brings components of the digital world into a person's perception go the real world. This is done through the integration of immersive sensations that are perceived as natural parts of an environment and not only through a simple display of data. How brands are using AR in digital advertising When customers clicked on an ad by Pottery Barn, a United States based, upscale home furnishing store chain in, Mexico, Puerto Rico, the Philippines and Australia, they were able to s
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