Can Augmented Reality Breathe New Life into Banner Ads? via GIPHY Companies want to use Augmented Reality (AR) to increase engagement with digital ads and use this technology to make them great again. What is AR Augmented Reality is a technology that superimposes a computer generated image on a user's view of the real world, thus providing a composite view. What is the aim of having AR in digital advertising The primary aim and value of AR in digital advertising is that it brings components of the digital world into a person's perception go the real world. This is done through the integration of immersive sensations that are perceived as natural parts of an environment and not only through a simple display of data. How brands are using AR in digital advertising When customers clicked on an ad by Pottery Barn, a United States based, upscale home furnishing store chain in, Mexico, Puerto Rico, the Philippines and Australia, they were able to s